YEAR: 2022

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CLIENT: ASICS SPORT STYLE SG

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AGENCY: LIGHTYEARS

SCOPE: PRODUCTION
              PHOTOGRAPHY
              CREATIVE DIRECTION

ASICS Sport Style ‘Art in Motion’ Campaign focused on artists across Southeast Asia expressing creativity. It features three inspiring artists: Tobyato from Singapore, Irin from Thailand and Kenji from Malaysia. The campaign takes its cues from artists at work in their studio, giving the audience an insight into how they work behind the scenes and what exactly inspires them. We were responsible for the master production and creative direction for the campaign, supported by production houses in Southeast Asia namely, Art in Motion (MY) and 239 Studio (TH).